“Hair isn’t just what grows from your head—it’s a reflection of your identity. It’s beauty in its rawest form, shining from the inside out.” — Janille James

Janille’s journey began with a simple yet powerful realization: true beauty starts with self-acceptance. After years of harsh chemical treatments and scalp burns, she decided to embrace her natural hair—and herself—exactly as she was created. What started as a personal quest for healthy, natural hair turned into a passion for helping others rediscover their confidence and beauty through natural care.

Her mission is to celebrate authenticity, self-love, and the connection between hair, health, and self-esteem. By turning away from artificial solutions and embracing natural remedies, Janille transformed her own “teeny weeny afro” into waist-length hair—and inspired countless others to say goodbye to relaxers and hello to natural beauty.

Today, her products reflect that same devotion to purity and wellness—crafted with safe, nourishing ingredients that care for hair, skin, and spirit.

Our Story

As a proud Jamaican immigrant, I longed for the beauty rituals I grew up with—those made with rare, potent ingredients drawn from the Caribbean’s fertile soil and coastal gardens. I missed the rich oils and plant essences that my hair and skin thrived on—Carriacou Sea Moss, Jamaican Black Castor Oil, Hibiscus Petal Extract, and Coconut Cream, blended with treasures like Neem Leaf, Breadfruit Seed Oil, Soursop Leaf, Moringa, and Annatto.

Every visit home meant filling my suitcase with these natural gems—pure, handmade, and full of the island’s life force. Eventually, I realized it wasn’t just Caribbean people who missed that authenticity; everyone deserves to experience beauty that’s pure, nutrient-rich, and born from nature.

That realization gave rise to 21° Degrees—named for the latitude that connects the Caribbean islands. Each product honors the region’s biodiversity and ancestral wisdom, merging botanical science with traditional island care to restore strength, shine, and confidence.

Our formulas are crafted for all textures, tones, and hair types—made with intention, inspired by the earth, and powered by the islands.

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1. What makes this hair serum from Carriacou unique?

Our serum is handmade in small batches using botanicals grown in Carriacou’s mineral-rich volcanic soil—one of the most pristine islands in the Caribbean. Every bottle blends soybean oil, castor seed, licorice root, coriander, star anise, and vitamin E, chosen for their ability to nourish, restore, and strengthen hair naturally.

2. What does each ingredient do for my hair?

• Soybean Oil: Deeply moisturizes and softens dry strands with essential fatty acids.

• Castor Seed Oil: Promotes thicker growth while sealing in shine and hydration.

• Licorice Root: Calms the scalp and helps reduce irritation or flaking.

• Coriander: Strengthens roots and supports healthy circulation for growth.

• Star Anise: Adds natural shine and has antibacterial properties that keep the scalp balanced.

• Vitamin E: Protects from breakage, enhances elasticity, and supports overall scalp health.

3. Is it really handmade?

Yes! Each batch is carefully blended by hand in small quantities to maintain freshness, consistency, and the natural potency of every ingredient. We never mass-produce—quality and purity come first.

4. Is it suitable for all hair types?

Absolutely. This lightweight, nutrient-rich formula works for all hair textures—from fine to coily. It hydrates, adds shine, and reduces breakage without leaving residue or buildup.

5. How do I use the serum?

Apply a few drops to your palm or directly to the scalp. Massage gently and distribute through hair from root to tip. It can be used as a daily moisturizer, pre-shampoo treatment, or finishing oil for shine and smoothness.

6. Is it safe for color-treated or chemically processed hair?

Yes. Our serum is free from parabens, sulfates, silicones, and synthetic fragrances, making it safe for all hair types, including color-treated and chemically processed hair.

7. What does it smell like?

It carries a light, herbal aroma with subtle notes of star anise and coriander—fresh, grounding, and naturally clean without artificial perfumes.

8. Does it help with hair growth?

Yes. The combination of castor oil, coriander, and vitamin E helps stimulate the scalp, strengthen follicles, and support healthy growth over time with regular use.

9. How often should I use it?

Use 2–4 times per week, or daily for dry or damaged hair. A few drops are enough—our formula is concentrated, and a little goes a long way.

10. Are your products cruelty-free and vegan?

Yes. Our serum is cruelty-free, vegan, and ethically sourced. We work with small local producers in Carriacou who use sustainable harvesting and traditional extraction methods to honor the island’s natural beauty.

What makes Carriacou truly special is its rich, unpolluted volcanic soil, infused with minerals such as magnesium, calcium, and potassium—the same nutrients that strengthen roots and promote healthy hair growth. Local farmers cultivate herbs, roots, and plants in this pristine earth, producing some of the most potent botanical oils and extracts in the Caribbean.

This island’s unique soil composition helps plants develop high concentrations of antioxidants, essential fatty acids, and vitamins, which directly translate into improved scalp and hair health.